Window Cleaning Website Design: Price by the Pane, and a Separate Front Door for Storefronts

What a window cleaning website is for

"Window cleaning website" is searched about 110 times a month by cleaners looking for one; "window cleaning near me" about 74,000 times a month by customers, 90,500 in September and 33,100 in December, and "commercial window cleaning" 6,600 (US monthly volumes via DataForSEO, pulled September 5, 2026). Two buyers, one site: the homeowner who wants a price for their windows and a slot before Thanksgiving, and the storefront or facilities manager who wants a route price, a certificate and a reference.

Most window cleaning sites serve neither: a stock squeegee, "residential and commercial", a contact form. The homeowner books the site that gave a price by the pane; the manager hires the company whose flyer pointed to a commercial page with a per-visit rate. Our window cleaning advertising guide covers both channels; this guide is the site each lands on.

The residential page: price by the pane, and a quote from a photo

Our pricing guide puts residential at $4 to $8 per ground-floor pane exterior, $2 to $4 more for second storey, roughly double for interior as well, and whole-house jobs at $150 to $450. The residential page shows your own numbers in that shape, above the fold, with the headline: "Window cleaning in [Town]. Whole house from $150, screens and tracks included."

Beside it, the quote that fits the trade: "Count your windows, or text us a photo of the front of the house, and we'll send a price in 10 minutes", as a text button to a tracked number on mobile and a one-field upload on desktop. Then online booking for the standard job: window count, storeys, interior or exterior, a date and a window. The split-screen pane (half streaked, half clear, shot from inside against the sun) is the hero image, and the gallery shows glass rather than crews.

The commercial page: a different front door

The storefront manager arrives from a flyer handed over at 7am, and lands on a page that should read nothing like the residential one: "Clean glass every two weeks, before you open. Storefronts from $X per visit, route customers on your street: [three names, with permission]." Then what every visit includes (exterior glass, doors, frames, sills, before 8am), the per-visit and per-square-foot pricing basis from the pricing guide, a certificate of insurance as a download, two references, and a request-a-walk-through button.

A second commercial page for property managers and franchise owners, who hold ten storefronts each, with portfolio pricing and one invoice. Neither page needs to rank for a mass term; they rank for "commercial window cleaning [town]" and they convert the account worth $1,000 a year that never needed a search. The window cleaning page shows what a site with separate residential and commercial pages looks like for this trade.

The gutter page, and the fall calendar

"Gutter cleaning near me" is searched about 40,500 times a month and doubles to 60,500 in October, and the same ladder does the job. The gutter page carries a price from the gutter cleaning pricing guide, the photos-when-done promise, the downspout flush, and a bundle line ("add a window clean the same visit and save $40"). It is the page the October search ad and the October profile post point to, and it is the page that carries a window cleaning company from the September spike into November.

Screens and tracks, skylights, and solar panel cleaning get short pages of their own; each is a search, and each is an add-on that lifts the ticket.

Date the page. "Gutter cleaning, October 2026: booking now for the leaf drop" with the current price is what a September searcher wants to see, and a page that carries this year's date outranks the one still promising 2024's price. Update it in August and again in January.

Trust, reviews and the location pages

Insurance with the amount on every page (ladders on a customer's house), the owner's face at a real job, and twenty reviews pulled from Google naming the job. BrightLocal's 2026 consumer survey (BrightLocal sells local SEO software, so read it with that in mind) found 47% of people will not consider a business with fewer than 20 reviews. Ask by text as the ladder goes back on the truck.

"Window cleaning in [Town]" pages, one per town the truck covers, each with the per-pane price, a review from that town and the neighbourhoods you worked, put a one-truck company in the map pack across a metro. Five to ten is typical; honest ones only, since thin location pages are scored across the whole site.

Mistakes that quietly kill window cleaning websites

• "Residential and commercial" on one page. Two buyers, two pages, two front doors.
• No price by the pane. The homeowner in September books the site that gave one.
• No commercial page for the flyer to point to. The manager checks the site after the walk-in.
• A stock squeegee. The split-screen pane is the proof.
• No gutter page. October is the second-biggest month and it is a different search.
• No photo quote. Counting panes is the thing the customer does not want to do; the photo does it.
• Location pages for towns beyond the route.
• One number for both buyers. The homeowner and the property manager should reach different tracked numbers, so the office knows which page booked the call.
• No photo of the crew on a ladder. Insurance is a claim; the harness in the photo is proof.

Where ServicePro fits

ServicePro builds this site as software: marketing agency support at software prices. The free plan builds a site from your Google Business Profile in about five minutes, on your own domain, with the per-pane price in the hero, up to five service pages (residential, commercial, gutters, screens and tracks, skylights), a booking page, an inbox where the photo quotes arrive, and five review requests a month.

Pro is $99 a month, no contract, and adds up to 25 location pages for the towns the truck covers, a tracked phone number with two-way texting for the photo quote, Google Map rank tracking for "window cleaning near me" and "gutter cleaning near me" in every town, 100 automatic review requests a month with AI-drafted replies, and the split-screen pane posted for you to your Google Business Profile and to Facebook and Instagram.

The window cleaning page shows what the site looks like for this trade.