ServicePro/Built for your trade/Cleaning Services

Built for Cleaning Services

The #1 Website Builder for Cleaning Services

House cleaning, commercial cleaning, move-in/move-out — get a Jobsite that captures leads for every cleaning service you offer, with online booking built in.

Get started free See how it works

Runs on autopilotSetup in 5 minutesFree plan available

Weekly

Rank checks across your route

Auto

Review reply drafts

60 sec

Your morning approval

Hands-off

Listing & post upkeep

Sound familiar, cleaning service?

Three things every cleaning service shop owner says to us.

If you've thought any of these in the last six months, this page was written for you.

High competition, low margins

— The cleaning industry is crowded. Standing out requires a professional web presence that builds trust and justifies your pricing.

Lead marketplaces attract price shoppers

— Cleaning leads from Thumbtack tend to be extremely price-sensitive. Your own website attracts customers who value reliability and quality.

Recurring customers are hard to find

— The real money in cleaning is recurring weekly/biweekly clients. Lead marketplaces only deliver one-time cleaning requests.

Built for cleaning services

What a cleaning service actually gets.

Route work rewards density over reach. Everything here is pointed at growing where you already are.

Rank for every cleaning service

House cleaning, deep cleaning, move-in/move-out, post-construction, office cleaning, carpet cleaning — each with its own optimized page.

Convert browsers into recurring clients

Content emphasizing recurring cleaning plans converts one-time visitors into weekly or biweekly customers — the foundation of a profitable cleaning business.

Build trust with reviews and badges

Background checks, insurance, and Google reviews prominently displayed. Homeowners need to trust the people entering their home.

Cover residential and commercial

Dedicated pages for residential house cleaning and commercial office cleaning let you capture leads from both markets.

How it works for a cleaning service shop

Up and running before lunch.

You don't need an SEO degree. You need to know if your phone is going to ring tomorrow.

Connect your Google profile

One click. We pull your services, hours, photos, and reviews. We auto-suggest 25 cleaning keywords that actually drive calls in your area.

house cleaning near me, move out cleaning + 200 more

See your rank, street by street

A grid map shows your Google ranking in every neighborhood you serve, so you can grow the route where you already are. Ten cleaning services customers on one street beat forty scattered across a county.

49 grid points (Pro) · refreshed daily

Approve. We handle the rest.

Each Monday, ServicePro queues the single highest-impact move — a drafted review reply, a service-page update, a fresh job photo. Tap approve from the truck. We handle the rest.

Under a minute a week

Cleaning keywords we track on day one

200+ phrases. Pre-loaded. Per zip.

You don't have to guess what to track. We've watched what real customers type — for cleaning services, in your geography. Here's a sample.

Residential

house cleaning near me60.5k/mo
deep cleaning service33.1k/mo
maid service22.2k/mo
eco friendly cleaning↑ 164%
apartment cleaning3.6k/mo
one time cleaning1.9k/mo
recurring house cleaning170/mo

Move & turnover

move out cleaning22.2k/mo
move in cleaning2.4k/mo
post construction cleanup480/mo
short term rental cleaning480/mo
airbnb turnover cleaning↑ 133%
rental turnover cleaning20/mo

Specialty

carpet cleaning368k/mo
pressure washing301k/mo
window cleaning40.5k/mo
office cleaning service22.2k/mo
disinfection service18.1k/mo
upholstery cleaning14.8k/mo
tile and grout cleaning12.1k/mo

Rising = year-over-year growth, 12-month historyUS monthly search volume · Google Ads via DataForSEO, Aug 2026

Why cleaning services love the grid

The big jobs are two zip codes over. The grid tells you which ones.

Most cleaning services rank great where the shop is. The trick is the suburbs three miles out — where the bigger jobs live. The grid map lights those zones up.

49-point heat map per keyword (Pro)
Fresh scan every week — watch your map change as you climb
Click a gray cell to see exactly who's outranking you there
Compare any two weeks side by side

grid / "house cleaning near me" · 5 mi

20+

While you're on the job, ServicePro is checking your rank for "house cleaning near me", drafting a reply to last night's review, and queuing tomorrow's Jobsite post. You approve in 60 seconds from the truck.

Cleaning autopilot

RUNS WHILE YOU WORK · APPROVE FROM YOUR PHONE

Weekly

Rank checks across your service area

Auto

Review replies drafted for you

60 sec

Your morning approval

The cleaning service math

One extra job a month pays for ServicePro. Several times over.

Average ticket for a cleaning service shop is around $120–$350. ServicePro Pro is $99/mo. Move the needle on a single job and you're already up.

Typical cleaning service ticket:$120–$350
Pro plan:$99/mo — fully automated
Time to set up:~5 minutes, then hands-off

ServicePro Pro plan−$99 / mo

+10 calls × 30% close × $120–$350+$1,440 / mo

Net to your bottom line+$1,341 / mo

Illustrative — based on industry-typical ticket sizes and conversion rates. Your numbers will vary.

Daniel Holliday, co-founder of ServicePro

“A customer asked if we could just send everything to his phone. Text me or call me, that's how I run my business. We built Sam to find out if more people feel the same.”

Tim Wheeler & Daniel Holliday · Co-founders, ServicePro

Meet Sam →

Cleaning Service FAQ

The questions every shop owner asks.

How does ServicePro help cleaning services get more leads?

ServicePro builds an SEO-optimized Jobsite with dedicated pages for every cleaning service — house cleaning, deep cleaning, move-in/move-out, office cleaning, and more. Each page targets local searches to help customers find you.

Can I promote recurring cleaning plans?

Yes. Your Jobsite includes dedicated pages for weekly, biweekly, and monthly cleaning plans. This content helps convert one-time searchers into recurring clients.

What cleaning services can I list?

Any service: house cleaning, deep cleaning, move-in/move-out, post-construction, office/commercial cleaning, carpet cleaning, window cleaning, organizing, and more. Each gets its own optimized page.

How does this help me stand out from other cleaning services?

Your Jobsite positions you as a professional business with reviews, insurance verification, background check badges, and detailed service descriptions. This builds the trust needed for homeowners to let you into their home.

Is there a free plan for cleaning services?

Yes. Start free with 1 site and 4 pages. Upgrade to Pro ($99/mo) for more pages, AI content, keyword tracking, and unlimited leads. No contracts.

Cleaning playbook

Guides for cleaning services.

What we have learned about getting this trade booked, with the prices and sources named.

How to startHow to Start a House Cleaning Business in 2026: You Are Selling a Key, and the Slot Is the BusinessA house cleaning business starts for under $1,000, because the equipment is a $300 vacuum and a caddy, and what the customer is actually buying is the confidence to hand a stranger a key. The bond costs $9 a month, general liability $51, and a biweekly client is worth $2,800 to $6,000 a year. What it costs to start, how to build the trust package before the first clean, and how the first ten slots come from the street the car is parked on, priced September 8, 2026.How to startHow to Start a Commercial Cleaning Business in 2026: The Contract Is Walked and Bid, Not SearchedA commercial cleaning business starts for $2,000 to $5,000 and lives on a different rhythm from house cleaning: the work is at night, the customer is a facilities manager comparing bids, the price is per square foot, and one signature on a 5,000-square-foot office is worth about $4,800 a month. The startup costs that matter are the bond, the certificate of insurance and enough cash to cover the first month before a net-30 invoice clears. What it costs, how the first contract is won, and what to run it on, priced September 8, 2026.Marketing guideCleaning Business Marketing: Fill the Schedule, Then Keep It FullA cleaning business sells recurring slots, and a biweekly client at $120 to $280 a visit is worth thousands a year for as long as you keep them. So marketing is two jobs: filling slots on streets you already clean, and keeping the clients you paid to find. Every channel priced for 2026, and why a $2,800 agency almost never works at cleaning prices.AdvertisingCleaning Business Advertising: Where Recurring Clients Actually Come FromHow to advertise a cleaning business when your customer is worth thousands a year, not one visit — the lifetime-value math, referral engineering, Facebook groups and Nextdoor, the trust package that does the selling, and where paid ads pencil out.LeadsCleaning Company Leads: Every Channel Ranked by Cost Per Recurring SlotHouse cleaning leads are the cheapest in home services, $8 to $20 on Thumbtack and about $40 on Local Services Ads in 2026, and almost none of them are worth buying for a one-time clean. Here is what each channel really costs per recurring slot worth $2,800 to $6,000 a year, and the order to build them in.LeadsCommercial Cleaning Leads: Why the Contracts Are Walked and Bid, With 2026 PricesCommercial cleaning has no Local Services Ads category, no Angi, and a Thumbtack that sells house cleaning. The contracts come from a walk-in, a bid portal, a property manager, or a search ad at $15 a click. Every channel priced against a $4,800-a-month office contract, with sources.SEO guideSEO for Cleaning Companies: How to Rank for "House Cleaning Near Me" and Fill the ScheduleCleaning demand is flat all year and every search is a trust decision, so cleaning company SEO is a map-pack game won by a complete service-area profile, a page per service with a price range, and reviews from last week. What to build, in what order, with the September 2026 search numbers.WebsiteCleaning Company Website Design: Price by Bedroom, Book in a Minute, Show the TeamA cleaning company website sells a recurring slot to someone deciding who gets a key. That means a price by bedrooms and bathrooms above the fold, an instant quote that books a slot, the trust package on every page, the team's faces, and a page each for recurring, deep, move-out, short-term rental and office cleaning. What a site that fills the schedule looks like in 2026.Best softwareCleaning Business Software in 2026: The 8 Best Tools Compared, With Real PricesZenMaid, Maidily, Launch27, Swept, Jobber, Housecall Pro, ServiceM8 and ServicePro, priced from their own pages on September 5, 2026. Which one fits a solo cleaner, a two-team company and a commercial contractor, and the job none of them do.

Not a cleaning service?

We've built this for other trades, too.

Plumbers→HVAC Companies→Electricians→Roofers→Landscapers→Lawn Care Companies→Painters→Pest Control Companies→Handyman Services→Garage Door Pros→Locksmiths→Movers→

Don't see your trade? Tell us what you do — we'll pre-load 200 keywords for you on day one.

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