Lead Generation

Getting exclusive leads instead of renting shared ones. The maths behind lead costs, and what to do instead of bidding against five competitors.

FeaturedLead Generation

Junk Removal Leads: Every Channel Ranked by Cost Per Booked Job

11 min readRead

10 articles

Lead Generation12 min read

Lead Generation for Contractors: Rent Your Leads or Own Them

Every lead channel is either rent or equity. Here's the cost-per-booked-job math behind marketplaces, LSA, and SEO — and a 90-day plan to stop depending on lead sellers.

Lead Generation11 min read

Plumbing Leads: Every Channel Ranked by Cost Per Booked Job

Angi, Thumbtack, LSAs, Google Ads, the map pack, and the repeat-business channel most shops ignore — every way plumbers get leads, ranked by what a booked job actually costs.

Lead Generation11 min read

Landscaping Leads: How to Get Clients on the Streets You Already Serve

Five lawns on one street beat five lawns across town. Here's how to generate landscaping leads with route density at the center — door hangers, yard signs, Nextdoor, Google, commercial contracts, and the honest math on lead marketplaces.

Lead Generation11 min read

Moving Company Leads: How to Fill Your Calendar When Nobody Is a Repeat Customer

Movers don't get repeat business — the average customer moves once and disappears. Here's an honest look at lead brokers, marketplaces, partnerships, and the owned channels that make moving company leads cheaper every year instead of more expensive.

Lead Generation11 min read

How to Get Appliance Repair Leads That Don't Eat Your Margin

Appliance repair is urgent but low-ticket, which makes per-lead math unforgiving. Here's what actually pencils out: brand + appliance SEO, warranty networks, GBP, LSAs — and when marketplaces lose you money.

Lead Generation11 min read

Pest Control Leads: Why Plan Customers Change All the Math

A quarterly-plan customer is worth years of revenue, and that changes what you can afford to pay for pest control leads. Here's every channel ranked through the lifetime-value lens — including an honest look at door-to-door.

Lead Generation12 min read

Roofing Leads: Every Channel Ranked by Cost Per Signed Job

An honest map of every way a roofing company gets leads — marketplaces, storm canvassing, insurance work, manufacturer certifications, LSAs, and SEO — with real 2026 cost ranges and the cost-per-signed-job math at roofing ticket sizes.

Lead Generation11 min read

How to Get AC Repair Leads: 8 Ways That Actually Work (Ranked by Cost)

An honest rundown of every way an HVAC company can get AC repair leads — from lead marketplaces to SEO — with real 2026 cost ranges and when each one actually makes sense.

Lead Generation7 min read

How to Stop Paying for Leads on Thumbtack and Angi

A practical guide for contractors who want to break free from expensive lead marketplaces and build their own lead generation engine.

Lead Generation11 min read

Deck Building Leads: Every Channel Ranked by Cost Per Signed Job

An honest map of every way a deck builder gets leads: marketplaces, LSAs, composite-decking contractor networks, home shows, and SEO, with real 2026 cost ranges and the cost-per-signed-job math at deck ticket sizes.

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